When starting or owning a business, the vision, mission and goals are clearly defined. The brand is developed and unveiled to the public. And, consumers get to know the product or service well through effective marketing; choosing and sharpening the necessary tools that will provide the best campaign to attract and maintain clients.
What are Marketing Tools?
Marketing tools are those that are used by companies to communicate, engage and attract a large audience. They help the customer connect with and relate to the products or services that are being offered.
Using the best marketing tools effectively to promote businesses is crucial for its growth and longevity. One reason is because they are ongoing. They don’t expire. They’re constantly evolving. And as long as businesses follows suit, they don’t only stay ahead of the competition, but also stay firmly anchored in the market.
That being said, let’s take a look at some of the best marketing tools that can be used to promote a business in Rwanda.
1: Website
A business absolutely must have a website. Think of a website as the virtual version of a physical business. When people hear about a company these days, the first thing they do is turn to Google and search for it. It’s therefore important that they are able to find you and take a tour, getting fully informed of all that the business offers. Maintaining a professional and user-friendly company website must be a priority for a business that will thrive.
2: Social Media Advertising
In addition to a website, social media is one of the most effective tools to advertise and maintain an online presence at minimum cost. It’s a medium that helps companies reach and sell to a bigger audience, locally and internationally. Social media also makes it easy to track and know what kind of audience a business is engaging with, making it easy to reach a specific target market. Most businesses today can only reach so far without using social media platforms like Facebook, Instagram, Twitter, and even WhatsApp.
3: Brand Reputation Management
Brand Reputation Management is necessary in this digital era. Maintaining an online presence helps a company stay aware of what’s going on with its brand and how it’s being perceived. This helps it take strategic action to improve, or if necessary, control damage that may be caused to its reputation. Brand Reputation Management gives a business the ability to maintain a positive image in its customers’ eyes.
4: Digital Display Advertising
These are online, paid for adverts in form of banners or other formats such as text, video and audio. Though some might be expensive to design, they are effective, since they can be accessed by everyone on the internet; on websites, blogs, socials and other online media. This tool can be used to target specific audiences from specific geographical locations for a specific time period. To deliver general messages about your brand and ensure vast awareness, especially online, display advertising is one effective way to do that.
5: Content Marketing
Content marketing has quickly become the best cost-effective marketing tool that engages customers through short online content like blog articles, video clips, podcasts and much more. With great and consistent content marketing, a company’s products or services remain rooted in customers’ minds.
For your marketing and advertising needs, contact us at info@blueoceans.rw.