For a company to reach a bigger audience, it always has to bear in mind that a good marketing campaign is vital for its growth or expansion. When we talk of marketing campaigns, we talk of promoting specific goods and services in series, through different types of media such as television, radio, print and other online social media platforms, with the goal of reaching out to a larger audience and attracting new clients within a specific time period.
In Rwanda, companies that run successful marketing campaigns usually take the following steps:
Research
Conducting thorough and extensive research on the goods/services and the target market is the first most important step. The acquired results or discoveries enable a company or business to understand the relationship between their product/service and the market, and helps in strategizing accordingly. Researching gives the company a clear image of what, how, why and where to begin from.
Set Goals
“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” –Bill Copeland
As the saying goes, a business should never lack in goals. Having a bigger purpose for a marketing campaign is equivalent to having a map and compass while traveling to a new place. Clear, specific goals give direction on what to achieve with a marketing campaign.
Determine Target Audience
Speaking of goals, determining the target audience and understanding them well is perfect for any marketing campaign. This ensures tailor-made content for the targeted customers that will get their full attention. With a clear target audience and well organized strategy, a business is guaranteed to attract loyal customers.
Develop Content
All the above bring us to what kind of content to create for a marketing campaign in order to attract a target audience. For example, let’s say we are trying to sell a new, cool and hip electronic device to the youth. The content developed would have to feature youth wearing trending attire, the latest hairstyles, music, you name it. That’s the type of content that would appeal to them. Developing specific content for a specific audience ensures that a business captures and turns customers’ attention to what it’s offering.
Execution of the Campaign
After a business completes its research, sets its goals, determines its target audience and develops compelling content, what’s left to do is to execute the plan with excellence and consistency.
As mentioned before, a good marketing campaign is vital for the growth or expansion of a business. And as it is a process that requires a considerable level of expertise, Blue Oceans Rwanda is ready and equipped to fulfill your needs.
Kindly reach out to us at: info@blueoceans.rw