Character is who you are. Reputation is whom other people think you are.
Reputation Management at its core, is the effort made by a brand, company, organization,
or individual to influence what and how people think of them when viewed either in person
or online.
In the digital world, reputation management is the process of monitoring, identifying and
influencing your reputation and credibility on the internet. Today in Rwanda, just as it is all
over the world, referring a company is as simple as posting a social media link. Reputation is
now mainly based on how artificial intelligence systems like Google portray you, rather than
the first-person experience.
Prospective customers review businesses through star ratings, comments, social media
posts, blogs and much more, and make buying decisions based on how good they are. This
makes the value of knowing what is said about your business undeniable. Therefore,
companies in Rwanda should strongly consider devising an effective reputation
management process.
Here’s why:
Credibility
The reputation of a business is necessary for its survival. Data shows that if an organization
has a good reputation, consumers will find that company more credible than its
competitors, even when competing businesses offer the same products or services at
different prices.
Recruitment
In a world where most companies are using social media for recruiting, reputation matters
more than ever before. It can have serious impact on the quality of recruitment. Top
applicants will thoroughly research your company before they accept a position. Keeping
your reputation to the highest standard possible will keep you accountable and ensure that
you hire the most qualified employees.
Image
Having a successful corporate image is a necessary marketing tool for your company or
organization. If you can warm the hearts of your customers, then you can expect them to
always remember you. You will reduce a good amount of time, effort and other resources
needed to convince your potential customers to use your products or services.
Having an effective reputation management strategy is guaranteed to provide you with new
opportunities and insights on increasing awareness for your brand. Not only will it promote
the experience of your positive mentions online, but will also provide you a chance to
strategically counter negative feedback.
If you haven’t built and established a reputation management strategy yet, now is the time
to do so.
Reach out to us at Blue Oceans Rwanda. We will be happy to help find the best
strategy for you and your company.